騰訊廣告
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我們為騰訊的官方合作夥伴,可以幫助客戶在騰訊相關平台展示客戶的品牌及產品資訊。
騰訊的產品覆蓋了國內超過8億人口, 是現時國內三大網絡平台巨頭BAT(百度 Baidu/阿里巴巴 Alibaba/騰訊 Tencent); 它的廣告覆蓋旗下不同類型的產品,用家包括不同年齡層的網民。廣域度數位行銷 (微業務母公司),為騰訊的官方合作夥伴,可以幫助客戶在最多活躍用戶的社交平臺微信、即時通訊平臺 QQ、月瀏覽量排行頭2位的騰訊新聞平台、超過100,000 的騰訊聯盟網站、國內用戶覆蓋率第一的Android應用商店騰訊應用寶展示客戶的品牌及產品資訊。我們利用騰訊廣告的精準定向能力,自由組合這些特徵和行為,鎖定目標使用者進行廣告投放,包括人口屬性、商業興趣、地理位置、使用設備,更可深度發掘相似人群,基於種子用戶的特徵及社交鏈,匹配出最為相似的同類消費人群。於廣告投後開始後,我們獲取全面的資料進行即時分析,將廣告展示給最有可能轉化的受眾以及最有成效的平臺,行用實際的數據優化廣告,幫助客戶獲取最大的轉化成效。
TENCENT ADVERTISING
As Tencent’s official partner, we connect our clients’ brand and products with Tencent platforms.
Capturing the hearts of over 8 million people, Tencent is one of China’s top 3 BAT (Baidu/Alibaba/Tencent) Internet technological companies. Its expansive advertising network covers all the company’s products, capturing users of all age groups. As Tencent’s official partner, WeChatBiz connects our clients with the company’s products. We utilize a range of Tencent platforms to display and promote our clients’ brands and product information. These platforms include top-grossing social app WeChat, instant messaging platform QQ, 2nd in monthly page views Tencent News, 100,000+ Tencent Union websites, and top coverage Android app store Tencent Applications Hub. With Tencent ads’ precise targeting capabilities and flexible nature, we lock onto the target audience based on demographics, interests, location, and device. Based on seed users’ characteristics and social chains, we gather and analyze data to uncover the most similar consumer groups for effective targeting. Upon implementation of the ads, we receive comprehensive data for analysis, and optimize them to reach the most precise target audience in the best performing platforms to reap the highest ROI for our clients.