On the user side, WeChat is undoubtedly the most popular platform. However, Chinese companies use a range of different platforms to effectively target their audiences.
WeChat is usually the first step for foreign companies to start social media marketing in China, but to be truly successful, you may need to understand China’s digital environment in order to find the target audience!

How much you need to spend is entirely up to your goal. Companies are often surprised by how marketing costs in China are. Given that China has such a large population, the cost of living is generally lower than in other countries, and most companies believe that advertising in China and starting marketing are relatively cheap.
However, in reality, China’s advertising/marketing costs are comparable (and sometimes more expensive) to those in the US and Europe. KOL and paid advertising campaigns often exceed the cost of similar services in the Western world.
Although starting a large investment may require a lot of investment, China is a growing market and gaining a foothold can provide huge benefits to your business over the long term. You may not initially get the same return on investment as other markets, but through continuous testing, optimization and focus on the market will produce results.

There is no clear answer to this question because it depends on a number of factors, including budget, settings, and so on. Most of the business we work with is entering the Chinese market for the first time, so we need to make quite a lot of settings.
The opening of Chinese social media and advertisers usually takes only one month. Unfortunately, this is usually beyond our control. For new companies on the market, we usually start seeing results around the third month of the partnership.
For companies that have already established in China, we can start working immediately, in which case we may see the results within the first 6 weeks of the start. However, if your case is time sensitive, we will do our best to help you complete the deadline! Contact us for a free consultation and we will be happy to provide you with a detailed timeline.