Xiaohongshu Promotion

Xiaohongshu one-stop advertising marketing service
From grass growing to transformation, the whole chain empowers brand growth to trigger incremental performance
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Xiaohongshu Products

Content Marketing Services

Video Content

Product Reviews

Product Points

Store Visits

Hot Pops

KOL Sharing

Outfit Sharing

Store Sharing

Prize Interaction

Scene Associations

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Xiaohongshu Services

Professional team operation Provide customized marketing strategy Construct brand communication system

KOC Sharing

Brand building, single product recommendation, massive note laying, stirring up brand power

KOL Reviews

High-quality pop-up articles are created, original notes are highly interactive, and product communication is pushed to its peak

Brand Account Operation

Create a branded Little Red Book to promote exclusive IDs, create settings for brands, and increase awareness

Xiaohongshu flagship store

Helping companies open Little Red Book branded flagship stores to grow grass and convert in time

Why choosing Xiaohongshu

Helping brands to enter users’ trendy lifestyles and win brand reputation

Artisanal Brand Cultivation Place

Establish brand marketing cornerstones, long-term precipitation of brand users and content assets

The birthplace of life trends

Create trendy hotspots, bring up popular trends, and cultivate fertile ground for brand marketing

Consumer Decision Value Land

Influencing users’ consumption decisions with content, helping new products to be raised and old brands to be renewed
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Xiaohongshu

Professional team operation Provide customized marketing strategy Construct brand communication system

Promotion Strategy

Professional brand promotion, selected high quality netizens, editorial quality dry content, to create a phenomenon for the brand screen
Celebrity + KOL promotional model rules KOL follow effectively drive the product topics and buzz
Headline KOL to attract attention
Head KOLs have a larger fan base and appeal, but are also costly and suitable for attracting attention in the early stages of a campaign.

Middle KOL information dissemination
The KOLs in the waist of the platform have a high cost ratio and can be used as the main force of the campaign, covering multiple areas to spread the marketing message.

Koc is fully expanded
Koc accounts are super cheap, and can be used to dominate the screen with a large area of koc accounts.

Why choose us

Conventional Services

MCN gives a list of people

Brand Confirmation Candidates

MCN executes promotion

MCN Output Closing ReportOur Services

Digging deep into user needs; comprehensive competitor analysis

Matching KOL+KOC; professional copywriting

Customer review; strict implementation

Closing report; replay optimization

KOL Recommendations

Xiaohongshu KOC

1000 fans of Koc account funny moment array of word-of-mouth brand to create notes recommended skirt action benefit

Xiaohongshu KOL

10,000 fans of the KOL account efficient matrix word-of-mouth branding to create notes recommended skirt benefits

KOL/Star

50,000+ fans account
Million fans of the celebrity account strong endorsement

Workflow

Communication → Confirmation of cooperation → Contract payment → Image material → Copywriting → Content review → Netflix release → Data report → Next preparation

Industry-wide adoption to build industry brand benchmarks

Customized marketing helps brands to get out of the circle easily

Brand Case Reference

FOOD UNION

Food Union is an international dairy company with more than 100 years of history in Europe. With brands dating back to 1909, Food Union is a major European dairy and ice cream producer with quality dairy plants in the green EU countries of Denmark, Norway, and Latvia.

IIJIN

IIJIN, founded in 2011 and headquartered in Hong Kong, is a fashion brand dealing with fashionable women’s clothing, integrating design, production and sales.
Cooperation project : Responsible for IIJIN brand small
Red Book Promotion Cooperate with its promotion in mainland stores while bringing in traffic to the stores, thus bringing sales conversion

明輝集團

Founded in 1980, Ming Fai Group is a leading international provider of hotel, airline, travel and body care products, and is the first company listed on the Main Board of The Stock Exchange of Hong Kong Limited (HKSE:3828).
Cooperation project :Responsible for Ming Fai Group brand
Pasion, Superlicious, and Ezo deer oil’s Little Red Book promotion and brand agency operation service~

Newcastle United F.C.

The KOLs were responsible for scripting and creating the text, and the KOLs shot the video and posted it to the video platform on the day of the event.

Gardenia Medical

Gardenia Medical was established in February 2002 and has been located in the central business district of Tsim Sha Tsui with a clinic of nearly 3,000 square feet.

TWIST

TWIST, Hong Kong’s premium brand fashion boutique, brings customers endless surprises by sourcing different brands from all over the world every season, satisfying fashion lovers’ eager demand for premium brand fashion products.

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